What we preserve is not just fragrance, but time itself.
168 days of maturation,
it’s all for perfection.
「The oak barrel aging of perfume」
——Much like the finest wines which aged for 168 days,
allowing the fragrance molecules to blend seamlessly,
creating a flawless and harmonious scent structure.
「The timeless layers of scent」
——After maturation, the fragrance’s evolution
between notes is 2.7 times longer, and its scent
persists for a remarkable 168 hours.
「The modern renaissance of royal perfume cellars」
——Bringing back the ancient Arab practice of letting fragrances rest,
perfecting their scent in a constant, controlled atmosphere. 25%Parfum: A new definition of light luxury in fragrance.
Rooted in Saudi Arabia’s
Fragrance-Spraying Tradition
「The golden concentration fragrance aura」
——
With a 25% fragrance concentration, it perfectly
balances intensity and longevity,
redefining the standard for light luxury perfumes.
「The secret formula of salon fragrances」
——
Triple the concentration of commercial
perfumes, it keeps the rare ingredients
only found in niche scents.
「A luxury that can breathe」
——
The exclusive maturation method ensures
the high-concentration fragrance stays vibrant,
with no heavy or sticky residue.
Refusing the production line,
crafted for the 0.01% scent obsessives.
No conforming No duplication No imitation
「The Dangerous and Alluring Game of Ingredients」
——
Using rare ingredients that commercial
perfumes are dare to use:
Top level frankincense / Cliff-side wild tuberose
/ Century-aged agar-wood.
「The ‘fragrance ID’ of you」
——
Let social distance automatically create
an aura of sophisticated boundary.
「The liquid jewel that evolves
——
After 6 hours of interaction with your body
temperature, it will display a personalized
base note chemical reaction.
